How cat furniture fits into shared living spaces, and where the product opportunities sit. These articles look at scratchers, climbing pieces and rest furniture as part of a room rather than as standalone pet items: how a piece reads in a living room, what retail buyers compare across a range, and which design directions are moving through the category. The focus is on the intersection of cat behaviour and home design, so a product has to work for the animal and still belong in the room. Written for brands and retail buyers planning a range for households where cats and people share the same space.
Turn household needs and market context into a clear brief for products made for shared living.
Evaluate furniture forms, tactile materials, vertical space, maintenance and coordinated collections.
